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вЂњAlso, some competitors will pay invoices on merchantsвЂ™ behalf or give them a pre-charged card to use on advertising spend,вЂќ Corbett said. вЂњWe tend to be more flexible than competition in this way,вЂќ Corbett said. The company makes money by charging a principal on advances, and then a вЂњremittance rateвЂќ on revenues until the total amount is paid back. As mentioned above, merchants can pay the money back at varied terms, depending on how sales are going. вЂњOur focus from the very beginning is really supporting the merchants, not just providing them with working capital,вЂќ Corbett said.ДЄnother way the company claims to be different is in how it deploys funds. It also can pair up a merchant with a marketing analytics вЂњspecialistвЂќ to analyze its marketing performance or an inventory вЂњspecialistвЂќ to look at the current terms and price a business is getting from a supplier. And a lot of early-stage e-commerce businesses struggle with that,вЂќ Corbett said. If you canвЂ™t acquire customers at a reasonable price, youвЂ™re not going to be around very long.

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вЂњThis is a critical driver of value for e-commerce businesses.

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вЂњWhereas with buy now, pay later, you get information on the consumer, and thereвЂ™s not as much room to add additional services on top.вЂќДЇor example, if a business requests an advance and either is not approved for one, or doesnвЂ™t choose to take it, WayflyerвЂ™s analytics platform is free to anybody who signs up to help them optimize their marketing spend. And when we underwrite the merchant by getting data from the merchant, thereвЂ™s a lot of additional services that you can put in on top,вЂќ Corbett explained. вЂњThereвЂ™s a lot more opportunity for companies like ourselves to differentiate because essentially, we focus on the merchants. To Corbett, the companyвЂ™s offering is more compelling than buy now, pay later solutions for consumers for example, in that it is funding the merchant directly and able to add services on top of that. The company recently opened a sales office in Atlanta, and also has locations inВ the U.K., the Netherlands and Spain. Wayflyer plans to use its new capital toward product development and global expansion with the goal of entering вЂњmultipleвЂќ new markets in the coming months. Over the past six months alone, the company has seen its business grow 290% as it has deployed over $150 million of funding across 10 markets with a focus on the U.S., the United Kingdom and Australia. вЂњSo, itвЂ™s been a pretty aggressive kind of growth,вЂќ Corbett said. In March of 2021, Wayflyer did about $36 million in advances. It launched in April 2020, doing about $600,000 in advances at the time. вЂњWe just had our heads down and started repurposing the platform for it to be an underwriting platform,вЂќ Corbett said. вЂњJack came to me and said, вЂYou should stop using our marketing analytics engine to do these big enterprise SaaS solutions, and instead use them to underwrite e-commerce businesses for short-term finance,вЂ™ вЂќ Corbett recalls. Where is the e-commerce app ecosystem headed in 2021?Д¬o-founder Aidan Corbett believes that in a crowded space, WayflyerвЂ™s use of big data gives it an edge over competitors.Д¬orbett and former VC Jack Pierse spun Wayflyer out of a marketing analytics company that Corbett had also started, called Conjura, in September 2019. For example, more cash can help these merchants do things like buy more inventory in bulk so they can meet customer demand and save money. The company aims to help e-commerce merchants вЂњunlock growthвЂќ by giving them access to working capital (from $10,000 up to $20 million) so they can improve cash flow and drive sales. With an e-commerce boom fueled by the COVID-19 pandemic, Wayflyer is the latest in a group of startups focused on the space that has attracted investor interest as of late. The raise comes just after Wayflyer raised $100 million in debt funding to support its cash advance product, and 14 months after the Dublin, Ireland-based startup launched its first product. вЂњPartnersвЂќ of DST Global, QED Investors, Speedinvest and Zinal Growth - the family office of Guillaume Pousaz (founder of ) - also put money in the round.

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Wayflyer, a revenue-based financing platform for e-commerce merchants, has raised $76 million in a Series A funding round led by Left Lane Capital.

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